Promotional Strategies Shared by Secondary Business Teachers

Judith P. Sams
Janelle Stansberry
Marianne Switaj
Roland Carpenter
Jan Went
Kurk Shrader
Celeste Wolfaardt
Mandy McClure
Theresa Owen
Sarah Meece
Sheila Foxworthy
Mitzie Holloway and Melissa McConnell
Reka Hinshaw
Tammi Krones
Shani Watkins
Lupe Ferran Diaz
Tory Klementsen
Sherry Foster
Janet W. Garrett
Diana Crites
Diane Fickel
Jill Enevold
Mitchell Ober

Judith P. Sams, Program Specialist
Business and Information Technology
Virginia Department of Education
PO Box 2120
Richmond, VA 23218-2120
Judith.Sams@doe.virginia.gov
(formerly at Fuqua High School, Farmville, Virginia)

Business Courses Offered

Keyboarding, Multimedia Presentations, Computer Information Systems (required for all students), Advanced Computer Information Systems (Dual Enrollment class), Accounting, Advanced Accounting, Communications, Employment Seminar, and Finance

Number of Business Teachers: 2

Promotional Strategies A – Z

A-Our products, our pride, our students, showcase them as AMBASSADORS.

B-BREAK THE MOLD PHILOSOPHY-so what if the students look at the sports section while they are supposed to be finding an article for finance class-which has the biggest prize in life-find the article first or learning the importance of reading the newspaper. Use teamwork in classes-keep the door to your classroom open so others can see and hear the great things going on in the room.

C-COMMUNITY COLLEGE CLASSES-offer dual enrollment classes where students get both high school and community college credit. Encourage high school students to take adult classes offered through community college on your high school campus.

D-DISTRIBUTE flyers, brochures-put them in grocery bags in community, mail them out with mailing (report cards, etc.) from school, distribute through PTA and community organizations. Use NBEA brochures for legislators, businesses, parents, etc.

E-EXIT INTERVIEWS-conduct exit interviews as businesses do. Gather quotes from students to use in recruitment efforts in future. Revise program if needed on basis of information gathered from students in interviews. Find out why they took the class, what recruitment effort (if any) convinced them to take the class.

F-FACULTY MEMBERS-one of most overlooked recruiting resource. Invite faculty members to special class activities, speakers, etc. Work with other faculty members in teaching research projects, use of internet activities.

G-GOODS-not gimmicks-forget the pencils, note pads, balloons, etc. These do not convince students to take classes. Make the classes contain the information and skills the students and their parents want. GLASS-have as much glass in your department as possible *if you are remodeling or building) so that others can see what is going on-let classes see from one classroom to another find from the hallway into the classrooms.

H-HELP community organizations and charities-sell daffodils for American Cancer Society (class project to keep records, deliver, make personal contacts), provide students as speakers for local organizations, publicize all events, make certificates for community organizations as needed.

I-INVITE school board to visit business education facilities and classes.

J-JUNIOR HIGH/MIDDLE SCHOOL students and staff-involve them in FBLA activities, speakers, send high school students to their classes to talk about business classes.

K-KEEP counselors informed-give them current copy of curriculum, prerequisites, course titles; invite them to accompany group on field trips, contests, FBLA events.

L-LEGISLATORS, LIFESMARTS

M-MEDIA-hold the events, then publicize them. If your school does not have a public relations person, have one of the business teachers accept that responsibility. If it is not someone-s job, it is no one-s job!

N-NEWSLETTERS-prepare and distribute. Good activity for Career and Technical Education Week, National Secretary-s week, Education for Business Week, month before class registration.

O-ORGANIZATIONS AND OFFERING SCHOLARSHIPS-take groups of students to speak to Kiwanis, Rotary, PTA, advisory committee. Start a scholarship and solicit support from local organizations, alumni, parents, FBLA.

P-PARTNERSHIP PROGRAMS AND PARENTS-Use parents to help chaperon field trips, contests, FBLA events. The Nebraska web site address for their recruiting strategies booklet is located at http://www.nde.state.ne.us/BUSED/behome.htm – click on Framework – click on Recruitment Strategies.

Q-QUESTION and answer forum-have students on panel at open house, class visitations-or let students be the moderators and have business teachers answer the questions posed by current and/or prospective business students.

R-RECOGNITION AND REWARD-have student work displayed in classroom, prepare a back-to-school bulletin board of newsworthy events that happened to students and teachers over the summer. Encourage students to enter contests and reward them by securing local sponsors for local awards. When my students entered a national contest, a local stockbroker gave the local winner in each division a share of stock.

S-STUDENT visits-encourage other students to visit your classes and allow your business students to go to middle school and other classes to talk about what they have learned in business classes. Let your students visit ANYWHERE there is a captive audience.

T-TOOLS OF THE TRADE-use these to prepare letters, PowerPoint presentations, brochures, flyers, certificate for recognition.

U-UTILIZE facilities for after-school workshops-Scouts, home-schooled children, senior citizens, USE parents as chaperons for school activities and trips.

V-VOCATIONAL EDUCATION WEEK-publicize it, promote it, put cookies in teachers- lounge with a note thanking other teachers for support of vocational activities, send newsletter home, prepare place mats for local restaurants, choose and publicize a Business Student of the Month, Semester, Year, etc.

W-WEB PAGE-create one for department and link to school page, national and state FBLA pages. Tremendous response from alumni and business people from my page.

X-X-OUT those old courses and course titles. Check with state guidelines and make sure you are using current terminology-also make sure guidance counselor knows current terminology.

Y-YOU SELL THE PROGRAM-word of mouth from students is powerful. Be energetic and current in your teaching methods and materials. Make it interesting and relevant and fun-and the students will pour in.

Z-ZILLIONS OF OTHER WAYS-won-t you share some with me?

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Janelle Stansberry
Cedar Bluffs High School
Cedar Bluffs, Nebraska
350 students K-12; 175 students 7-12

Business Courses Offered

Accounting I, Accounting II, Keyboarding, Intro to Computers, Information Processing, Computer Applications, Advanced Computer Applications, Independent Study – Intensive Computer Applications, Personal Finance, Business Law, Business Communications, International Studies.

Number of Business Teachers: One

Promotional Strategies

– We are very fortunate to have an abundance of technology available to students in our district. We currently have a 2:1 student to computer ratio. We have 4 labs – 1 business lab with 27 computers, 1 computer lab with 18 computers, 1 English mini-lab with 8 computers, and 1 Graphic Arts lab with 8 computers. In addition we have 4 mobile lab carts each with 16 computers and a printer. Our students and staff have access to 14 scanners and 16 digital cameras located in labs and classrooms throughout the building. New this year for our staff to utilize in the classroom is a state-of-the-art digital video camera. The business lab also has two computer systems set up for digital video editing and production. Every teacher has a computer on his/her desk and at least one if not more computers in the classroom available for student use.

Since we are a smaller school, we find it fairly easy to integrate technology into the classroom and to integrate curriculums. Therefore, many staff members combine to teach units where skills in one content area are reinforced in another. For example, the social science teacher requires students to create a brochure on a country with some specific content guidelines. I teach the students how to create brochures and use the social science project as an assignment for my classroom as well. However, I am not grading for content, but for layout and design principles. The social studies teacher grades the content. The business department integrates with almost every subject area in the curriculum. This gives students practical application of the skills they are learning in the business courses. I seldom hear, -why do we have to know this- because they are required to apply their knowledge in another content area or in the operations of the student run entrepreneurial business called the Wildcat Shop. The Wildcat Shop has been in operation for approximately eight years. It was originally created to promote school spirit by selling clothing items that were silk-screened by the art class in cooperation with the advanced computer class. Presently, the shop offers to the public, desktop publishing services (wedding invitations, graduation announcements, greeting cards, personalized business cards and special orders), video production (sports highlight videos, senior slide shows, and special occasion (family birthday – anniversary – etc.), posters (8 – x 11 to 24 x 34), clothing (silk-screened with student created designs, embroidered, all sizes, shirts, sweatshirts, pants, caps, etc.), and sublimation products (coffee mugs with pictures or designs, clocks, mouse pads, Christmas Ornaments, collector plates, coasters, clip boards, tiles, etc.)

Students utilize the skills they have learned in accounting, computer applications, business law, personal finance, graphic arts, art principles, and business communications as they own and operate their business. It has been a very successful endeavor; therefore, students want to be in these classes so they can take part in the Wildcat Shop. I believe the projects that are required in each of the classes listed above are real world. Students enjoy those types of -assignments- and see them as -fun- or -applicable- and not -work-. I would say that the business program is promoted by students already in the program sharing their enthusiasm for what they are learning with other students.

– Students also recruit other students by sharing what they are learning and why they are excited about what they are learning. The Wildcat Shop is a huge recruitment tool as it is visible and an integral part of the community. I also teach an 8th grade Intro to Computers course that exposes students to scanning, using digital cameras, word processing, spreadsheets, and presentation software. Information Processing is a requirement to graduate, and it expands upon the 8th grade curriculum. Usually students taking this course enjoy one or more facets of the curriculum enough to pursue an advanced computers course or at least another business offering.

The success of the student-run business and the integration with other academic areas are the keys to the popularity of the business program. Students see the practical application of the skills that they are learning in a real life setting. The learning now has meaning for them. They are active participants in answering the question -why is this important for me to learn?- They understand the importance of the curriculum and the relevancy because they utilize the skills, and the skills are reinforced in so many other content areas.

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Marianne Switaj
mswitaj@paonline.com
Elizabethtown Area High School
Elizabethtown, Pennsylvania
1,160 – 1,200 students

Business Courses Offered

Introduction to Business, Computer Keyboarding (.5), Business Careers and Keyboarding (.5), Marketing (.5), Word Processing I, II, and III (.5 each), Business Law, Computer Technology, Consumer Economics, Money 101 (Formerly Business Math), Entrepreneurship (.5), Accounting I, Advanced PowerPoint (.5), FrontPage Web Design (.5), Microsoft Office Specialist (.5), Advanced Accounting, Business Communications, Executive Management (.5). The above are electives but the Pathways Class (.5) is required for all freshmen.

Number of Business Teachers: We have just increased from 3 teachers to 6.

Promotional Strategies

– We have senior FBLA students (one female and one male) go into the middle school and do presentations about ninth grade business electives and FBLA a week before scheduling. A quiz about business is administered to the middle school students with money pencils and erasers as prizes. We also created course brochures and list our business classes on our school’s web site.

– Block Scheduling has helped our department increase because we could offer more electives (new technology and entrepreneurial classes), created half credit classes from full credit classes, students have more room to elect our classes, teach required Pathways (Career) class to all freshmen, and all students need to exhibit keyboarding skills (in the freshmen Pathways class) or take a Keyboarding class.

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Roland Carpenter
carpfam@lmf.net
Cedar Crest High School
Lebanon, PA
Approximately 1,350 students

Business Courses Offered

Business Law, Marketing/Management, Keyboarding, Advanced Keyboarding, Entrepreneurship, Microsoft Core and Expert courses, COOP, Computer Applications, Notehand, Accounting I and II, PowerPoint, Excel, Desktop Publishing, etc.

Number of Business Teachers: 5

Promotional Strategies

Whatever your department does they need to all agree on a plan for the department and follow through with it. At Cedar Crest High School our enrollments have gone up and down and shifted from course to course over the years. We have a few new teachers and have always promoted what we teach and promoted our colleagues- courses as well. We felt it was about time that we put our business skills to work and promote everything we do using the theme “Doing the Job Right…Through Business Education.” Here are seven things that we did to promote our department:

– Sold the sizzle – find out what your staff are the most excited about in their courses and focus on those things.

– Market Sensitive media – we had students help us create an interesting video featuring a coop worksite stop and testimonies from students about their favorite business course.

– Purchase T- shirts for department members and, on dress-down days, wear them proudly.

– Featured a Business Jeopardy game and ran it once a month. This gets kids into your classroom having fun and while they are there pass out flyers about course offerings. Announced winners on the morning announcements as you encourage all students to consider business education.

– Created an interesting brochure and got it into the hands of the underclassmen.

– Put up large banners in the hallways with our departments theme.

– Put daily reminders about courses during annoucements as registration time approached.

Again, get all department members on board. It will pull your department together more and successfully promote what’s Hot in Business Education. “Doing the Job Right….. Through Business Education.-

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Jan Went
jwent@esu7.org
Lakeview High School
Columbus, Nebraska
310 students

Business Courses Offered

Accounting I, BECI (Business English Curriculum Integration), Computer Applications I, Advanced Computer Applications, Keyboarding

Number of Business Teachers: 2

Promotional Strategies

– We believe at Lakeview High School that a strong FBLA program complements the overall business department. Skills learned in business classes can be applied at local, state, and national FBLA competitions. Conversely, skills students learn at workshops and conferences associated with FBLA, can be brought back into the classroom through their work, presentations, mock job interviews, etc. With approximately two-thirds of the student population involved in FBLA, many have had the opportunity to learn the value of integrating both. Our FBLA program is promoted through the school newsletter, community and school services, parent newsletters, and basically tons of public visibility.

– We integrate aspects of several different business courses into one course named BECI–Business English Curriculum Integration. During each year of students’ English course, they spend one quarter in BECI. The Business and English instructor team-teach during this quarter. A portfolio begun during their freshman year is completed during their last quarter senior year filled with tools to assist them with their job search quests. This program has been promoted at several conferences in Nebraska and out of state as well. Initially, this course was started when business courses were cut due to budget constraints. It continues, however, due to the outstanding success and real-world value it has for students.

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Kurk Shrader
Elmwood-Murdock High School
410 K-12 students

Business Courses Offered

Keyboarding 7, 8; Information Processing, Computer Applications, Information Systems, Accounting I, Business Law, Critical Issues, Personal Finance, Contemporary Business, and Senior English

Number of Business Teachers: 2

Promotional Strategies

– Merchants’ Association Membership. The local chapter of FBLA has joined the Merchants’ Association (a small-town version of a Chamber of Commerce.) Students participate in association activities and attend meetings. Students have shadowed the members and created brochures for the members. This has provided students with the opportunity to witness the American Enterprise System in action while providing the business department with numerous business partnerships.

– Learn and Serve Grant. By successfully applying for Learn and Serve grants the past five years, Elmwood-Murdock Future Business Leaders of America have been able to promote the service component of its program of work district-wide. Business students have promoted service learning through their own projects while incorporating techniques to involve all students (K-12) in some element of community-related service.

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Celeste Wolfaardt
cwolfaardt@hsd2.org
Harrison High School
Colorado Springs, Colorado
1,200 students

Business Courses Offered

Keyboarding, Personal Finance, Advanced Computer Applications, Accounting, Business Record Keeping

Number of Business Teachers: 2

Promotional Strategies

– Promotion of articulation to Pikes Peak Community College.

– Active FBLA organization.

– Teachers are involved in extra curricular activities; therefore, students get to know teachers outside the classroom.

– Allowing former students access to computer labs, before and after school, after courses are completed.

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Mandy McClure
mmcclure@hsd2.org
Sierra High School
Colorado Springs, Colorado
1,200 students

Business Courses Offered

Accounting 1, Accounting 2, Keyboarding 1, Keyboarding 2, Personal Finance, Business Record Keeping, Marketing, Entrepreneurship, Alternative Cooperative Education

Number of Business Teachers: 4.5

Promotional Strategies

– FBLA and DECA have gotten students interested in business classes because they have to be in a business class to be a part of these CTSOs. Our school requires that all students be a part of 2 extracuricular activities per school year, complete community service hours, and do career exploration for portfolio requirements for graduation. FBLA and DECA also help the students achieve their requirements for graduation.

– Portfolio requirements for word processing and Internet technology use also help to generate interest in our business classes. With these requirements for our students to graduate from high school, we have had to add more Keyboarding classes so that we can help our students to meet their graduation requirements.

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Theresa Owen
towen@tiger1.tiger.org
Cherokee County Career and Technology Center (secondary)
Centre, Alabama

Approximately 800 students, but only about 400 are business students. Students feed from five different high schools.

Business Courses Offered

Business Technology Essentials, Accounting, Interactive Multimedia Design, Integrated Computer Technology, Personal and Business Finance, Administrative Principles

Number of Business Teachers: 3

Promotional Strategies

– We actively participate in the Future Business Leaders of America (FBLA) organization and encourage all students to assume a role in our local chapter. We attend all workshops and conferences that are offered to us each year on the regional, state, and national levels. We encourage students to compete in competitive events and to run for a state officer position if we believe they are “state officer material.”

– Our school system uses the Business Technology Essentials class to satisfy the computer literacy 1/2 credit requirement by the State Department of Education. We use this class to “recruit” students back to take our advanced business classes.

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Sarah Meece
smeece@boone.k12.ky.us
Larry A Ryle High School
Kentucky
1,400 students

Business Courses Offered

Computer & Technology Applications, Microsoft Mcp, Advanced Computer Applications, Multimedia Publishing, Accounting I & II, Business Law & Management, Consumer Education, Web Design, Help Desk, Computer Programming, & AP Computer Programming

Number of Business Teachers: 6.5

Promotional Strategies

– FBLA-we have an extremely active FBLA chapter. Students take business classes to get involved in FBLA. They enjoy competing on the regional, state, and national levels, as well as becoming involved in chapter projects and community service.

– Microsoft certification–we offer our students the opportunity to become Microsoft certified. Our school is a testing site. We have seen a great deal of enthusiasm for this program. Students who receive certification receive special recognition.

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Sheila Foxworthy
sheilaf@pioneertech.org
Pioneer Technology Center (vocational school with secondary and post-secondary)
Ponca City, Oklahoma
400 students

Business Courses Offered

We have four areas of occupational outcomes, Cisco Networking Services, Web Services, Computer Tech Services, Business & Computer Technology. We teach, Cisco I, II, III, IV; IT Essentials I & II; Microsoft Office Suite 2000; Windows Support, Home Networking, Communications & Employability Skills I and II, Windows 2000 Professional, Windows 2000 Server, Desktop Publishing, HTML, Photoshop, Dreamweaver, Flash, Director, XML, XSL, JavaScript, Cascading Style Sheets, Web Design, Accounting I, II, and Automated; Advanced Keyboarding, and e-Business.

Number of Business Teachers: 4

Promotional Strategies

– Articulation agreements between the high school to the technology center to the local two-year college. The BITE (Businesses and Information Technology Education) students do not have to repeat classes from the high school to the technology center. They are given a P/F grade on their PTC transcript. BITE technology center students are granted 44 hours credit at the area two-year college for completing the technology center curriculum. Upon completion of 15-18 college credit hours, they earn an Applied Associates Degree.

– In North Central Oklahoma, we have developed an IT cluster that involves the high school, the technology center and the two-year college. This cluster has strengthened the course offerings between the schools and allowed open dialogue for all involved. To help kick this cluster off, a local human resources contact helped us invite businesspersons from all the areas of IT in the county to a luncheon. This gave our cluster lots of contacts we would not have made on our own (or it would have taken us years to make the contacts ourselves.)

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Mitzie Holloway and Melissa McConnell
mholloway@towns.k12.ga.us
melissam@towns.k12.ga.us
Towns County High School
Hiawassee, Georgia
350 students

Business Courses Offered

Computer Applications, Advanced Computer Applications, Business & Marketing Management, Principles of Accounting I, CBE

Number of Business Teachers: 2

Promotional Strategies

– Use American Free Enterprise Day as a promotional opportunity. FBLA sponsors an 800-word essay contest for the 8th grade. We ask volunteers at an assisted living retirement community to grade the essays choosing three top winners. FBLA gives cash awards to those winners and gifts for the retirees that do the grading. This allows our business students to talk to the 8th grade about our business department, Free Enterprise, and FBLA while at the same time involving the community in our projects, creating awareness of some of the things we do. We are careful to take lots of pictures and put in the local newspaper.

– Establish business partners in the community and use those partners to plan a -Business Job Shadowing Day.- We establish a contact with as many different type businesses in our area as possible, giving them an opportunity to become our partner in a variety of ways (i.e., guest speakers, field trips, monetary contributions, etc.) We then designate one day as -Business Job Shadowing Day- at which time we send students to those businesses to spend the whole day with them, giving both the students and business leaders an opportunity to get to know one another.

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Reka Hinshaw
rhinshaw@ankeny.k12.ia.us
Ankeny High School
Iowa
1,270 students

Business Courses Offered

Business 1, Business and Finance, Accounting, Business Math, Marketing, Computer Applications 1 and 2, Word Processing 1 and 2, Multi-Occupations

Number of Business Teachers: 3

Promotional Strategies

– Offer a career and technical student organization. We have a chapter of Business Professionals of America. They offer competitive events at the state and national level, leadership opportunities at the state and national level, and service projects. The activities of your organization give your department more visibility in the school and community and enable the students to see the importance of the material in your curriculum.

– Investigate teaming up with a nearby community college or junior college to offer dual credit classes (both high school and college) in your department. Juniors and seniors in six of our courses have this opportunity. There is no cost to the student (at least in Iowa) and the grade in the class is weighted in their GPA at our school.

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Tammi Krones
tammi.krones@leesummit.k12.mo.us
Lee’s Summit High School
Missouri
2,458 students

Business Courses Offered

Intro to Business, Record keeping, Keyboarding I, Keyboarding II, Computer Applications I, Computer, Applications II, Business Technology, Desktop and Web Page Design, Accounting I, Accounting II, College Notetaking, Business Law, Personal Finance, SBE, Marketing I, Marketing II, Marketing Internship, COE, COE internship, Business Administration

Number of Business Teachers: 9

Promotional Strategies

– Counselor Open House to inform counselors of courses and changes over snacks before Christmas.

– Promotional PowerPoint to middle school during enrollment.

– Brochures and flyers handed out about courses by teachers to students prior to enrollment.

– Enrollment bulletin boards.

– Recruitment via FBLA.

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Shani Watkins
swatkin@tacoma.k12.wa.us
Tacoma School District/Wilson High School
Tacoma, Washington
2,000 students 9-12

Business Courses Offered

Digitools, Information Processing I, Information Processing II, Computer Applications, Accounting I, Accounting II, Business Math, Business Communications, Desktop Publishing, Telecommunications I, Telecommunications II, and Office Procedures

Number of Business Teachers: 5

Promotional Strategies

– Our recruitment begins with the required 9th grade course, Digitools. Students are given a taste of technology and then given the options within that pathway. We also promote our programs through the utilization of CTSO’s (primarily Future Business Leaders of America), and through a variety of guest speakers from our local community. Also, with the new state requirement of portfolios we are able to attract students to our program.

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Lupe Ferran Diaz
lupediaz@dadeschools.net
Miami Beach Senior High School
Florida
2,460 students

Business Courses Offered

Business Systems Technology, Administrative Office Technology, Web Design I/II, Introduction to IT, Business Computer Programming I/II/III, AP Computer Science, Oracle Programming, Digital Design, ESE-Business, BCE-OJT, Accounting I/II

Number of Business Teachers: 7 full-time and 1 part-time

Promotional Strategies

– In-school competitive events program open to all Business students–a “Tech Prep” Competition which involves anywhere from 400-600 students in a two-day competition fashioned similar to an FBLA district/state competition in the Fall. This event includes almost all of the approved State events and invites local businesspeople as well as counselors and administrators to judge. We conclude with an Awards Program which is videotaped and segments are shown the following day throughout the entire school for PR purposes.

– A Counselor Appreciation Luncheon is held during the pre-enrollment month where Business students give testimonials about their involvement with the Business programs and thank their counselors. Certificates and a PowerPoint presentation showing the counselors “at work” as well as a small token of appreciation such as professional business cards designed by the Digital Design class are presented to the counselors who never forget this feast prior to new term curriculum signups!

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Tory Klementsen
tory@teechur.com
tory_klementsen@msvl.k12.wa.us
Marysville Pilchuck High School
Washington
2,700 students

Business Courses Offered

Keyboarding/Digitools, Web Design, Graphic Design, Publishing, Technical English, Accounting, Bookkeeping/Record keeping, Business Law. Business Math, Visual Basic Programming I, Visual Basic Programming II, Word Processing, Advanced Word Processing, Desktop Publishing, A+ Computer Maintenance and Repair, Network Administration I, Network Administration II, Network Administration III, Advanced A+ Internship (Tommie Tech Team), Business Computer Applications

Number of Business Teachers: 5

Promotional Strategies

– Refer a friend: At the end of the year I ask my A+ students and Network Administration students to list friends that they think would be interested in taking the course. I print out invitations with information about the course on them, and have the kids fill out their friends’ names and second period class. I have a TA deliver those to their friends. I print them on bright paper so they are inviting looking.

– Elective Fair: During registration our school holds an electives fair. We have a table for the high tech courses, and a separate one for the business courses. Students prepare presentations and set out parts of computers, set up a small network, and have the books available. Students run these tables all day while everyone in the school comes in to find out what is offered. We also have a table for our Career and Technical Student Organizations FBLA and FITP (Future Information Technology Professionals, a “sister organization” to FBLA).

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Sherry Foster
shfoster@tah.icavts.tec.ok.us
Indian Capital Technology Center
Tahlequah, Oklahoma
300 students; secondary or two-year postsecondary (Secondary students enroll for 2 years; postsecondary students enroll for 1 year.)

Business Courses Offered

The Information Technology program includes the following courses: Cisco Networking Academy (Networking Basics, Router Theory, Intermediate Routing and Switching, WAN Technologies, Fundamentals of UNIX, IT Essentials II – Network Operating Systems, and Fundamentals of Telecommunications).

The Business and Computer Technology program includes the following courses: Fundamentals of Web Page Design, Insurance Academy, and Intro/Intermediate/Advanced Microsoft Word, Excel, Access, and PowerPoint (MOUS Preparation).

Number of Business Teachers: 3 (1 in Information Technology; 2 in Business and Computer Technology)

Promotional Strategies

– The Information Technology program focuses heavily on a seamless pathway from high school to college. We work closely with our feeder school high school instructors, as well as with our collegiate partners to develop strong pathways for students to transition from high school to career-tech to college.

– We also work closely with our advisory committee in continuing this pathway for students. We develop comprehensive paths for students to choose from to prepare for their desired career by acting upon input from our industry partners as to what they need in their workforce.

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Janet W. Garrett
garrettjanet@smyrna.k12.de.us
Smyrna High School
Delaware
900 students

Business Courses Offered

Spec Ed Keyboarding, Document Formatting, Word Processing, Database Management, Spreadsheet Management, Desktop Publishing, Advanced Word/PowerPoint, Website Development, Intro to Accounting, Advanced Accounting, Computerized Accounting, Introduction to A+, Business Finance

Number of Business Teachers: 5

Promotional Strategies

– At our annual 8th grade promotional assembly, our students and teachers present facts about our courses, our equipment, our software, and the future you can expect by enrolling in our program. Brochures are handed out at the door as they leave.

– As underclassmen are preparing to choose their courses for the next school year, our staff visits each English class to hand out brochures and explain our pathways. Students are encouraged to take our courses for success at college and work.

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Diana Crites
critesd@frederick.k12.va.us
Frederick County Schools
Sherando High School, Stephens City, VA
1,250 students

What Business Courses Are Offered?

Computer Applications, Accounting I & II, Computer Information Systems I & II, Business Management, Business Law, Business Economics, Web/Desktop Publishing and Multimedia Presentations I & II

Number of Business Teachers: 5

Promotional Strategies

– Business/Industry Partnerships – FBLA officers are guest speakers promoting the business education curriculum, achievements and goals to the Chamber of Commerce and the local Rotary Club. In return the students are invited to attend Chamber mixers and Rotary breakfast meetings to meet local business leaders. This has lead to a successful partnership that is now in its fourth year. Rotary members volunteer to help prepare students for the real-world through mock job interviews.

– Community Awareness – Business leaders, school administrators, core teachers, parents and other students were invited to a weeklong Student Showcase. Students from all business classes participated in hosting the showcase. For example, students created the invitational letter, created the database, sorted the mailing, created a presentation and showcased their best work to visitors. Over 250 visitors attended.

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Diane Fickel
fickel.diane@iccsd.k12.ia.us
Iowa City West High School, Iowa City, Iowa
1,700 students

What Business Courses Are Offered?

Multi Occupations Work Study Program called -Professional Pathways-, Futures, Entrepreneurship, Accounting, Advanced Accounting, Personal Finance, Business Law, General Business, Keyboarding, Information Processing, Computer Technology, Advanced Computer Technology

Number of Business Teachers: 2.5

Promotional Strategies

– Information day for our department with all incoming 9th graders at the feeder Junior High has increased the number of younger students enrolled in our courses. Students and Business Department Chair prepare an informational and entertaining presentation and spend a day at the Junior High (through a required English course) selling our classes and programs prior to their registration.

– Visibility via our student organization, Business Professionals of America, has helped the numbers in our courses at West High School. If you have strong students who are committed to your club, the excitement and rewards of Business Education in a student-s curriculum becomes apparent. Truly, a business-related student organization needs to be thriving.

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Jill Enevold
jenevold@aasd.wednet.edu
Asotin High School, Asotin, WA
200 students grades 9 – 12

Business Courses Offered

Multimedia, Web Design, Business Communications Accounting, 8th Keyboarding, Computer Applications

Number of Business Teachers: 1

Promotional Strategies

– The business program at Asotin High School has grown tremendously since I started a required keyboarding class to the 8th graders. Now my classes are full of ninth graders. I really believe that the early contact with them, plus making the keyboarding class “fun” while they learn brings them back for more not only the next year but for the rest of the years in high school. I also introduce new curriculum, if only to wet their appetite so that they enroll in a class the next year. Examples are introducing small units in web design and voice recognition, desktop publishing and etc to get them excited about the business ed curriculum.

– Membership in FBLA also helps to recruit students in my program.

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Mitchell A. Ober
Daniel Webster High School
Tulsa, Oklahoma
918-746-8026
obermi@tulsaschools.org

We use “College Credit Courses” to help with enrollment in our Business/Information Technology Program. We have 5 Full-Time Business Education Teachers (All Career Tech Teachers). We offer the following courses:

Accounting Systems I*
Accounting Systems II*
Financial Accounting (College Level)*
Personal Finance*
Computer Technology* (Required for all students)
Office Systems*
Cisco I and II
Computer Repair
Telecommunications
E-Commerce
Advanced E-Commerce
Web Page Design*
Advanced Web Page Design*
Web Video Tools*
Graphic & Desktop Publishing*
Graphic & Video Production*
Business Management*
Business & Computer Technology Internship (BCTI)

*Students receive both high school and college credit (Duel Enrollment)

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