Promotional Strategies Shared by NABTE Institutions Recruiting Business Teacher Education Students

Concordia College
Davis & Elkins College
Eastern Illinois University
Eastern Washington University
Lee University
Middle Tennessee State University
Mississippi State University
Missouri Southern State University-Joplin
Morehead State University
Murray State University
New York University
North Carolina A&T State University
Utah State University
Winona State University

Winona State University
Winona, Minnesota
NABTE Representative: Dr. Jeanette A. Karjala
jkarjala@winona.edu

Enrollment: 67 students enrolled in the teacher education program; five students enrolled to complete studies toward licensure only.

Number of Business Teacher Educators: Two faculty members serve as professors in the Business Education program at Winona State University. The Business Education program is housed in the Education Department within the College of Education.

Promotional Strategies

– Student recruitment: The Admissions Department forwards the names and addresses of individuals who request information about the Business Education program. In addition, Jean Kyle, the Business Education Specialist in the Division of Federal Programs within the Minnesota Department of Education distributes an e-mail newsletter entitled -Business Education Today- that is distributed to school districts. The newsletter includes items about the business education program.

– Web site. Information is available on a web site: http://www.winona.edu/bued/. Interested students may access information about the Business Education program.

– Online Business Education. Beginning with a pilot program during the 2001-2002 academic year, the Business Education program at Winona State University piloted an Articulation-Transfer Business Education program among Minnesota State University – Mankato, South Central Technical College, and Winona State University to prepare business educators. Students complete thirty credits of course work in business education at Winona State University and enroll in the remaining courses at one of the other two educational institutions. Individuals may earn either a bachelor-s degree or licensure in business education. Currently, the program is being expanded to include the other technical and community colleges as well as universities in Minnesota

Return to Top

Eastern Washington University
Spokane, Washington
NABTE Representative: Dr. Pam Weigand
pweigand@ewu.edu

Enrollment: 30-50 students are enrolled at various times

Number of Business Teacher Educators: One

Promotional Strategies

– We send a postcard to business graduates who graduated 3-5 years ago with a B.A. in Business Administration. Many of these students are unsatisfied with corporate America, are being downsized due to the economy, or had always wanted to teach but decided to go for the big bucks and big business. The postcard briefly explains the need for and shortage of business education teachers, the possibility they could teach high school kids what they’ve learned in the business world, and contact information.

– We set up booths at career fairs, FBLA and DECA events, and high school career nights.

Return to Top

Missouri Southern State University-Joplin
Joplin, Missouri
NABTE Representative: Dr. Beverly Block
block-b@mssu.edu

Enrollment: 20 students

Number of Business Teacher Educators: One

Promotional Strategies

– We have a high school business contest at our institution every spring with area high schools participating. We have approximately 700 students attend. We test in all areas of business (similar to FBLA/PBL events). We use this event to recruit students in business education and all other areas of business.

Return to Top

Middle Tennessee State University
Murfreesboro, Tennessee
NABTE Representative: Dr. Linda McGrew
lmcgrew@mtsu.edu

Promotional Strategies

– University business teachers visit high school classrooms or student organization meetings.

– University business educators are involved in leadership and competitive event activities.

Return to Top

Morehead State University
Morehead, Kentucky
NABTE Representative: Dr. Donna R. Everett
d.everett@moreheadstate.edu

Enrollment: 35 undergraduates; 15 in the MAT program

Number of Business Teacher Educators: Two

Promotional Strategies

– CD kiosk created by students in the Methods of Teaching Business and Information Technology Education is distributed widely.

– Brochures about the program

– MSU Nights in high schools in eastern Kentucky

– SOAR Program for freshman: a program designed to assist first-time students to learn about MSU, program areas, and develop schedules

– MSU 101 Discovering University Life: a one-hour, semester-long course designed to assist freshmen to assimilate into the university. Sections of MSU 101 in the College of Business are visited by methods students to present program and -calling- to teaching.

– Our graduates are the best promotion we have.

– Our up-to-date program content.

– Contacts with the Information Systems Advisory Board

– Work with Admissions Office to send materials to prospective students.

Return to Top

North Carolina A&T State University
Greensboro, North Carolina
NABTE Representative: Dr. Beryl McEwen
mcewenb@ncat.edu

Enrollment: About 25 students

Number of Business Teacher Educators: Seven full-time faculty. We have another degree program-Administrative Systems and we offer programming, computer applications, and business communication for the entire business school.

Promotional Strategies

– Website

– Visits to local high schools

– Participating in university recruitment fairs and the city-wide recruitment fair

Return to Top

Lee University
Cleveland, Tennessee
NABTE Representative: Evaline Echols
eechols@LeeUniversity.edu

Enrollment: 8 students

Number of Business Teacher Educators: One in business education, but several faculty teach courses required in the business core.

Promotional Strategies

– Promotional days on campus

– Brochures

– We have an MAT program for teachers so more of our students are earning a B.S. in Business Administration and then earning an MAT before they teach. In fact, we are beginning to encourage students to take this route.

Return to Top

Eastern Illinois University
Charleston, Illinois
NBATE Representative: Dr. Roger Luft

Enrollment: 65 students in business education

Number of Business Teacher Educators: Two

Promotional Strategies

– Professional involvement of faculty to give name recognition to the University and the program.

– Visits to community colleges to encourage transfer.

Return to Top

Utah State University
Logan,Utah
NABTE Representative: Dr. Dennis LaBonty

Enrollment: 70 students

Number of Business Teacher Educators: Four faculty who have split roles with business teacher education and information systems management

Promotional Strategies

– Announce our entire degree program at the beginning of our freshmen and sophomore level classes.

– The departmental advisor encourages students to explore business and marketing education careers.

Return to Top

Concordia College
Moorhead, Minnesota
NABTE Representative: Fran Dexter
dexter@cord.edu

Enrollment: Approximately 6 majors

Number of Business Teacher Educators: One

Promotional Strategies

– Keep a visible presence with the state business teachers association as well as individual high school teachers.

– Encourage students who are majoring in business to consider adding the teaching licensure classes.

Return to Top

Mississippi State University
Mississippi State, Mississippi
NABTE Representative: Dr. Connie M. Forde
cmf1@colled.msstate.edu

Enrollment: 36 students

Number of Business Teacher Educators: Two

Promotional Strategies

– Maintain an informative website that includes degree program and various teacher certifications (business education, computer applications, cooperative education, computer discovery, career discovery, and technology discover). The website also includes student organizations and honors.

– Distribute departmental brochure that describes the teacher education program.

– Sponsor Pi Omega Pi, the honor society for students majoring in business teacher education. Earning top national chapter awards has been effective in motivating members and prospective members and has brought recognition to the university and the teacher education program. Provide information for the university-s public relations office to prepare news releases for students- local newspapers.

– Faculty participate actively in professional associations and bring recognition to the university and the teacher education program.

– Faculty and students administer events at the FBLA State Leadership Conference.

Return to Top

Murray State University
Murray, Kentucky
NABTE Representative: Dr. Ginny Richerson
ginny.richerson@coe.murraystate.edu

Enrollment: 15-20 students

Number of Business Teacher Educators: One

Promotional Strategies

– Since the degree option is under the Career and Technical Education major, we recruit collectively with agriculture, family consumer science, tech education, and industrial education.

– Visible at Fall Senior Days, Junior Jams, and all summer freshmen orientations.

Return to Top

Davis & Elkins College
Elkins, West Virginia
NABTE Representative: Gloria Payne
gpayne@davisandelkins.edu

Enrollment: 5 students

Number of Business Teacher Educators: Five

Promotional Strategies

– Attending high school career days

– Speaking at high school events

– Inviting high school students to our department activities

– Holding -An Evening With Business-

– Participating in FBLA events

Return to Top

New York University
NABTE Representative: Michael Bronner
michael.bronner@nyu.edu

Enrollment: 20 Ph.D. students in business education

Promotional Strategies

– Active Delta Pi Epsilon chapter

– Virtual newsletter with all documents on line

– Extremely active and effective alumni group

– Cross lineages with training and corporate development positions in business/industry

– Active and participative membership in wide variety of professional organizations, local, regional, and international

Return to Top