Promotional Strategies Shared by Post-Secondary Business Teachers

Marilyn McGahan
Toni Landenberger
Joni Schlatz
Linda Mallinson
Mindy Glander
Anne Cremarosa
Pam Hawkins
Lana Carnes
Sheila Foxworthy
Donna R. Everett
Sherry Foster
Mary Bowen

Marilyn McGahan
mcgahanm@mpcca.edu
Mid-Plains Community College (includes two postsecondary institutions at McCook Community College and North Platte Community College)
McCook Nebraska and North Platte, Nebraska
Annual unduplicated count for 2002-2003-6,200 full- and part-time students

Business Courses Offered

ACCOUNTING–Payroll Accounting, Accounting Fundamentals, Bookkeeping for Business, Introductory Accounting I, Introductory Accounting II. Income Tax Accounting for Individuals, Intermediate Accounting I, Intermediate Accounting II, Introductory Cost Accounting BUSINESS–Leadership and Team Development, Personal and Professional Development, Introduction to Business, Business and Professional Speaking, The Job Application Process, Personal Finance, Managing for Continuous Improvement I, Managing for Continuous Improvement II, Principles of Selling, Leadership Development, Supervisory Management, Business Communications, Principles of Management, Entrepreneurship, Introduction to Marketing, Principles of Marketing, Gender Issues in Management, Business Computer Systems, Business Law I, Business Law II, Pre-Internship Business Seminar, Business Internship, Post-Internship Business Seminar, Project Management, Vocational Career Tour

OFFICE TECHNOLOGY–Computer Keyboarding, Keyboarding Speedbuilding, Business English, Keyboarding I, Keyboarding II, MOUS Certification: Word (Core), MS Word (Expert), MS Excel (Core), MS Excel (Expert), Access (Expert), Records Management, Business Mathematics and Calculators, MS Office Integration, Machine Transcription, Integrated Information Processing, Administrative Office Procedures and Management, Legal Terminology/Transcription, Legal Office Procedures I, Legal Office Procedures II, Medical Terminology, Introduction to Coding, Medical Transcription I, Medical Transcription II, Computerized Medical Office Procedures, Office Technology Internship Seminar, Office Technology Internship

COMPUTER SCIENCE–Beginning Computer I, Beginning Computer II, Show Me PC I, Show Me PC II, Introduction to DOS, DOS Computer Operations, Introduction to Windows, Advanced Windows, Introduction to Microcomputers, QuickBooks, Quicken, Introduction to Microsoft Word, Introduction to WordPerfect, Spreadsheets on Microcomputers-Excel, Use of Database on Microcomputers-Access, Introduction to Internet, Front Page, Introduction to HTML, Web Design I, Web Design II, Microsoft Office, MS Office-PowerPoint, Introduction to Computer Science, Structured COBOL Programming, Advanced COBOL Programming, Applied BASIC Programming, C++ Programming, Advanced C++ Programming, FORTRAN Programming, Programming in Visual Basic, Advanced Visual Basic Programming, Computers in Society, Accounting Computer Systems. Database Applications, Database Management, Database Programming, Introduction to Structured Query Language, Desktop Publishing/PageMaker, Desktop Publishing/PhotoShop, Desktop Publishing

INFORMATION TECHNOLOGY–Introduction to Information Technology, Microcomputer Applications, Operating Systems I, Operating Systems II, Database Concepts and Design, Linux I, Fundamentals of Computer Hardware, PC Troubleshooting Repair, Customer Support/HelpDesk, Introduction to Multimedia, Systems Analysis & Design I, Systems Analysis & Design II, JAVA Programming, Advanced JAVA Programming, Java Script, Web Development Tools I, Web Development Tools II, Internet Business Strategies, Network Administration I, Network Administration II, Software Analysis, Basic Electronics for PC Maintenance, Advanced Word Processing, Advanced Spreadsheets, Advanced Database, Business Simulations, Capstone Project, Network Design and Installation, Administering Directory Services, Internship

Number of Business Teachers: Business–4 full-time Office Technology-4 full-time Information Technology & Computer Science-3

Promotional Strategies

– Professional Development Day for business students at Mid-Plains Community College and area high schools is held each spring. A six-member panel of area employers discuss employment requirements and practices in their particular business or industry. Breakout sessions follow with topics such as “Dealing with Difficult People,” “Building Character,” “Who Moved My Cheese,” and “What Should I Know About Investing.” These topics differ each year. All activities including lunch are free. High school students and sponsors receive “freebies.”

– Try Out A Class-A free two-hour workshop to introduce a specific topic is held the week before classes start in the fall. The public is invited. The workshops carry no credit. Workshop topics include sessions on Windows, Word, Excel, Access, PowerPoint, etc. The purpose is to entice participants to continue their learning by registering for scheduled classes.

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Toni Landenberger
tlandenb@southeast.edu
Southeast Community College (2-year postsecondary)
Beatrice, Nebraska
1,100 students on our campus, approximately 75 in business program

Business Courses Offered

Business administration and office technology: accounting, business math, keyboarding, MS Word, Excel, Access, PowerPoint, MS Office Integration, desktop publishing, web design, office procedures, multimedia applications, management, human relations, economics, marketing, WordPerfect, business law, payroll accounting, computerized accounting, etc.

Number of Business Teachers: 8 at our campus

Promotional Strategies

– Our main recruiting effort is through our business competition held the first Wednesday of February every year at the SCC-Beatrice location. We invite students from area high schools to compete in various events-most use it to prepare for state FBLA competition. We average over 30 schools attending. Our PBL chapter helps with transportation, food, games, and tours while students are not testing. Awards are presented at the end of the one-day event.

– We also have promotional brochures provided by SCC. In addition, our business department will be creating a promotional CD that we intend to distribute to area high school students as we, ourselves, will be visiting local high school business classrooms to discuss career options this fall (in addition to our local recruiter making a separate visit).

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Joni Schlatz
jschlatz@cccneb.edu
Central Community College (2-year postsecondary)
Hastings, Nebraska
Total institution enrollment is around 30,000

Business Courses Offered

Associate of Applied Science Degrees in Accounting, Business Administration, Business Technology (Office Technology), Hospitality Management and Culinary Arts, Information Technology, and Paralegal. You may find more information at www.cccneb.edu.

Number of Business Teachers: We are a multi-campus college with 2 – 3 full-time and various part-time (adjunct) faculty per department per campus (3 primary campuses with over 60 learning centers throughout the 26 county region).

Promotional Strategies

– EXPO of Technology Career Exploration – High schools from the 25 county Central Community College area bring students to spend a day on campus. In advance they each select 4 career areas to visit. The occupational faculty members bring in speakers to talk about careers. Many hands-on activities are included.

– Professional Development for Instructors through various college funds – Faculty have opportunities to stay abreast of trends in technology, employment trends, gain back-to-industry training, etc. This allows current and up-to-date curriculum.

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Linda Mallinson
LMallinson@aol.com
Mid Florida Tech (Vocational school with adult and high school students)
3,500 students

Business Courses Offered Administrative Assistant, PC Support, Computer Programming, Digital Design, Accounting

Number of Business Teachers: 5

Promotional Strategies

– I had my digital design students form a digital design/multimedia company for which they made business cards and created print and multimedia promotional pieces about the company. This generated a lot of publicity and student interest in the program and business education. It also led to the students doing work for the school and expanded externship opportunities. Part of the work the digital design/multimedia company did was to create brochures for all the business programs at the school. This helped advertise the programs and educate the guidance counselors and general public about the programs.

– Advisory boards, externships, and field trips are also a way to promote our programs. The key is for the students to be able to reciprocate to the employers and involved community members in some fashion. When partnerships are mutually beneficial and both parties gain, the goodwill results in referrals.

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Mindy Glander
mglander@northmetrotech.edu
North Metro Technical College (postsecondary)
Approximately 1,300 in the school-about 180 in Business Office Technology Program

Business Courses Offered

Basic Keyboarding, Beginning Document Processing, Business English,Employability Skills, Introduction to Microcomputers, Intermediate Document Processing,Word Processing, Business Communications, Business Math, Advanced Document Processing, Database Fundamentals, Advanced Word Processing, Spreadsheet Fundamentals, Office Procedures, Machine Transcription, Office AccountingDesktop Publishing I, Desktop Publishing II, Advanced Electronic Spreadsheets, Presentation Fundamentals, Advanced Database

Note: These courses are offered in the Business Office Technology Program. This list does not include courses offered in our Marketing, Medical, or Accounting Programs

Number of Business Teachers: 2 in Business Office Technology

Promotional Strategies

– BOT instructors serve on a number of community boards and committees and they visit local high schools. In addition, BOT instructors work closely with staffing agencies. These agencies recommend our program to those that need retraining prior to being placed in an office job.

– Our ability to provide our students with a valuable education is our greatest marketing tool. Program instructors continuously strive to improve upon the delivery style and content of BOT courses. Hence, students will market the BOT program to friends and family.

All of the BOT courses have proved to be successful at NMTC. However, we find that Basic Keyboarding, Document Processing, and Introduction to Computers have the highest enrollment of them all.

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Anne Cremarosa
anne.cremarosa@scccd.com
Reedley College (two-year postsecondary)
Reedley, California
Approx 9000 between the Reedley College campus and our North Centers campuses (Madera, Clovis and Oakhurst)

Business Courses Offered

Intro to Business, Intro to Management, Statistics, Business Math, Finite Math for Business, Marketing, Advertising, Retailing, Salesmanship, Business Communications, Entrepreneurship, Small Business Management, Careers in Business, Foods and Nutrition, Interior Design, Assorted Office Technology courses, Assorted Information Systems courses, Intro to Accounting, Accounting 1A and 1B, Students in Free Enterprise and Virtual Enterprise (a business simulation course) as well as a variety of short term topics based courses in the area of business

Number of Business Teachers: There are 10 full time faculty members on this campus, an additional 7 on our satellite campuses. Additionally, there are various adjunct faculty and those numbers vary.

Promotional Strategies

– Reedley College is the only college in California that currently has Virtual Enterprise (VE). There are currently 140+/- secondary VE programs in the state, and as such, we work very closely with the secondary programs. Twice a year, we host VE events on our campus in order to expose secondary VE students to our campus programs. In the fall we host a VE company introduction day for approximately 200 secondary students in our area. In the spring, we showcase VE in a Central California VE Trade Fair with approximately 500 secondary students participating. Traditionally, these types of events have been offered at a price to secondary school participants, but the programs at Reedley College have been tailored in such a way so that we can offer them free of charge to the participating schools.

– In addition to utilizing the traditional business advisory committee, our department participates in the business community in various ways. First of all, we have faculty members who regularly sit on advisory committees with area business people in service the area high schools. When ever possible, we participate in local community activities to promote our department and specific courses. Informational booths have been set up at events such as the harvest celebration and a five-city commercial trade fair. The VE students are actively promoting their on-campus business (a clearing house for internship, cooperative education and service learning opportunities) to the local business communities by developing promotional materials and personally visiting area businesses for one-on-one conversations.

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Pam Hawkins
phawkins@westgatech.edu
West Georgia Technical College (two-year postsecondary)
2100 students

Business Courses Offered

Accounting I, II, III, Introduction to Microcomputers, Office Accounting, Keyboarding I, II, III, Word Processing, Advanced Word Processing, Desktop Publishing, Spreadsheet Fundamentals, Database Fundamentals, Office Procedures, Machine Transcription, Medical Transcription, Medical Office Procedures, Marketing, Management, Web Site Design Tools, Web Graphics and Multimedia, Javascript Fundamentals, Database Connectivity, HTML Fundamentals, Networking Fundamentals, Microcomputer Installation and Maintenance, Introduction to Visual BASIC Programming, C Programming, Program Design and Development, Operating Systems Concepts,

Number of Business Teachers: 11 full-time business division instructors 10 adjunct instructors Business Office Technology Program: 4 full-time instructors Computer Information Systems: 4 full-time instructors Accounting: 1 full-time instructor Management: 1 full-time instructor Marketing: 1 full-time instructor

Promotional Strategies

– Instructors and students appear in TV commercials promoting specific program areas. Instructors appear in 15 minutes TV interviews to promote programs.

– Recruit in high schools. Several of our students are still enrolled in high school, but choose dual enrollment to take college courses. We also teach courses for certificate programs in local high schools.

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Lana Carnes
lana.carnes@eku.edu
Eastern Kentucky University (Associate-s Degree within a Comprehensive University)
15,500 students

Business Courses Offered Word Processing, Computer Applications 1, 2, Business Communications, Web Design, Desktop Publishing, International Communications, Project Management, Office Management

Number of Business Teachers: 5

Promotional Strategies

– Hosted FBLA sponsors from surrounding regions at a luncheon in collaboration with the regional FBLA Leadership conferences.

– Worked with Pi Omega Pi students to send a publication regarding the benefits of teaching business to all students in the Kentucky Education Association in statewide high schools.

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Sheila Foxworthy
sheilaf@pioneertech.org
Pioneer Technology Center (vocational cchool with secondary and post-secondary)
Ponca City, Oklahoma
400 students

Business Courses Offered

We have four areas of occupational outcomes, Cisco Networking Services, Web Services, Computer Tech Services, Business & Computer Technology. We teach, Cisco I, II, III, IV; IT Essentials I & II; Microsoft Office Suite 2000; Windows Support, Home Networking, Communications & Employability Skills I and II, Windows 2000 Professional, Windows 2000 Server, Desktop Publishing, HTML, Photoshop, Dreamweaver, Flash, Director, XML, XSL, JavaScript, Cascading Style Sheets, Web Design, Accounting I, II, and Automated; Advanced Keyboarding, and e-Business.

Number of Business Teachers: 4

Promotional Strategies

– Articulation agreements between the high school to the technology center to the local two-year college. The BITE (Businesses and Information Technology Education) students do not have to repeat classes from the high school to the technology center. They are given a P/F grade on their PTC transcript. BITE technology center students are granted 44 hours credit at the area two-year college for completing the technology center curriculum. Upon completion of 15-18 college credit hours, they earn an Applied Associates Degree.

– In North Central Oklahoma, we have developed an IT cluster that involves the high school, the technology center and the two-year college. This cluster has strengthened the course offerings between the schools and allowed open dialogue for all involved. To help kick this cluster off, a local human resources contact helped us invite businesspersons from all the areas of IT in the county to a luncheon. This gave our cluster lots of contacts we would not have made on our own (or it would have taken us years to make the contacts ourselves.)

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Donna R. Everett
deverett@moreheadstate.edu
Morehead State University, Morehead, KY (four-year postsecondary)
9,000 students

Business Courses Offered

The following business courses are required of teacher candidates in the BITE program:

BBA Core for Business and Information Technology Education Area Specialty

ACCT 281-Principles of Financial Accounting 3
ACCT 282-Principles of Managerial Accounting 3
BIS 321-Business Communications 3
BIS 421-Business and Technical Presentations 3
CIS 311-Management Information Systems 3
MNGT 261-The Legal Environment 3
MNGT 301-Principles of Management 3
MKT 304-Marketing 3
One approved MKT elective 3

BIS/CIS Courses for Business and Information Technology Education Specialty

BIS 216-Advanced Document Processing 3
BIS 320-Web Technologies & Information Architecture 3
BIS 350-Computer Systems Support & Security 3
BIS 330 -Collaborative Technologies & Knowledge Management 3
BIS 425-Training in Business and Industry 3
BIS 440-Planning & Implementation of Information Technologies 3
BIS 499C-Teaching Methods in BITE 6
CIS 211-Advanced Microcomputer Applications 3
CIS 440-Telecommunications and Networking
or
CIS 442-Network Administration 3

Number of Business Teachers: One teacher-educator; a business faculty of 35.

Promotional Strategies

– Recruiting kiosk developed by students in the Methods of Teaching Business and Information Technology course. The recruiting kiosk was developed and revised each fall semester by students in the Methods of Teaching Business and Information Technology course as part of the requirements of the course. Serves the purpose of promoting the program, as well as enhancing and publicizing the skills that teacher candidates will acquire in their teacher preparation program. The kiosk is given to cooperating teachers, KY Career and Technical Education program specialists, and others.

– Close contact with departmental Advisory Board. This select group of successful businesspersons and one high school teacher provide valuable input into how the workplace is changing, what skills are emerging, and how the teacher education program may be viewed from outside of the institution. Our efforts to keep this group informed have resulted in increased knowledge and support of teacher education.

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Sherry Foster
shfoster@tah.icavts.tec.ok.us
Indian Capital Technology Center
(Secondary Or Two-Year Postsecondary): Secondary students enroll for 2 years; postsecondary students enroll for 1 year.
Tahlequah, Oklahoma
300 students

Business Courses Offered

The Information Technology program includes the following courses: Cisco Networking Academy (Networking Basics, Router Theory, Intermediate Routing and Switching, WAN Technologies, Fundamentals of UNIX, IT Essentials II – Network Operating Systems, and Fundamentals of Telecommunications).

The Business and Computer Technology program includes the following courses: Fundamentals of Web Page Design, Insurance Academy, and Intro/Intermediate/Advanced Microsoft Word, Excel, Access, and PowerPoint (MOUS Preparation).

Number of Business Teachers: 3 (1 in Information Technology; 2 in Business and Computer Technology)

Promotional Strategies

– The Information Technology program focuses heavily on a seamless pathway from high school to college. We work closely with our feeder school high school instructors, as well as with our collegiate partners to develop strong pathways for students to transition from high school to career-tech to college.

– We also work closely with our advisory committee in continuing this pathway for students. We develop comprehensive paths for students to choose from to prepare for their desired career by acting upon input from our industry partners as to what they need in their workforce.

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Mary Bowen
mbowen@vinu.edu
Vincennes University (2-year post-secondary)
Enrollment: about 5,000 for the school

Business Courses Are Offered

Approximately 40 different courses, including accounting, management, marketing, agribusiness, information technology, and secretarial

Number of Business Teachers: 17

Promotional Strategies

– Run radio spots on the VU radio station.

– Taped 30-minute interview type programs on the local PBS station promoting our program.

– Participated in local parades handing out information, candy, etc.

– Designed brochures for our individual departments.

– Visited high schools and given presentations about VU in general, their programs, or special topics of interest to the students.

– Presented workshops at the BPA leadership conferences for Indiana high schools.

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